According to analysts, brick and mortar stores will no longer have an essential part of the near future for retail. Instead, they will serve as channels for branding. Lee Peterson, executive vice-president at WD Partners, a retail consulting firm, believes that there are some people who grew into www.businessdo.us businessdo business do Website business do us large businesses with physical assets in the late 1980s or 90s. The company believes that physical stores are a profit center. “The perception needs to shift to the notion that physical stores are focused on brand, and online is about buy. What makes me want to go to the department store?