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one or the other

 In the 5 million new customers that came in during the second quarter more than 40% came to Macy’s online, Gennette said on the earnings call. To make the most of its top customers who shop at Macy’s in person and online tend to spend three times as much than people who go to one or the other- Macy’s loganonlinemovie logan online movie Website logan online movie com has invested in data analytics so it can monitor when and what they shop and create incentive programs and messages for its products to them.

 Macy’s also utilizes social media and online messaging in an effort to drive shoppers into their stores. However, analysts say that there are still too many stores.